240% Pipeline Growth for a B2B SaaS Platform
How we built a full-funnel growth engine, driving 240% pipeline growth and doubling trial-to-paid conversion.
+240%
Pipeline Growth
+180% in 5 months
Organic Traffic
3.8% → 9.2%
Trial-to-Paid
-45%
Cost Per SQL
The Problem
A mid-stage SaaS company had a solid product but was struggling to fill their sales pipeline. Their content was generic, LinkedIn ads had low engagement, and their trial-to-paid conversion rate was under 4%.
Key challenges the client faced
- Generic content failing to attract ideal customer profiles
- LinkedIn ads with low engagement and poor targeting
- Trial-to-paid conversion stuck under 4%
Our Approach
We implemented a full-funnel strategy: top-of-funnel content + SEO to drive organic traffic, LinkedIn Ads targeting ICPs with case-study-based creatives, and a completely redesigned onboarding email sequence. We also built conversion-focused landing pages for each persona.
How Obix Digital solved it
- 1Built a top-of-funnel content + SEO engine to drive qualified organic traffic
- 2Relaunched LinkedIn Ads with case-study-based creatives targeting ICPs
- 3Redesigned onboarding emails and built persona-specific landing pages
Timeline
5 months
Services Used