Doubling AOV for an Electronics Marketplace
How we doubled average order value and turned unprofitable Shopping campaigns into a 4.2x ROAS channel.
$48 → $97
Average Order Value
79% → 61%
Cart Abandonment
1.6x → 4.2x
Google Shopping ROAS
+$85K/month
Recovered Revenue
The Problem
An online electronics retailer had healthy traffic but weak economics: average order value was stuck at $48, cart abandonment sat at 79%, and Google Shopping campaigns were unprofitable on low-margin SKUs.
Key challenges the client faced
- Average order value stuck at $48
- 79% of carts abandoned before checkout
- Google Shopping unprofitable on low-margin SKUs
Our Approach
We restructured Google Shopping around margin-based product segmentation, bidding aggressively on high-margin bundles. On-site, we introduced smart product bundling, tiered free-shipping thresholds, and post-add-to-cart cross-sells. An abandoned-cart SMS + email sequence with dynamic product recommendations recovered lost checkouts.
How Obix Digital solved it
- 1Restructured Shopping campaigns around margin-based product segmentation
- 2Introduced smart bundling, free-shipping thresholds, and cart cross-sells
- 3Built an abandoned-cart SMS + email sequence with dynamic recommendations
Timeline
4 months
Services Used