Ecommerce
Fashion Brand Launch to $1.2M in 90 Days
How we took a sustainable fashion brand from zero to $1.2M in revenue within 90 days.
$1.2M in 90 days
Launch Revenue
0 → 28K subscribers
Email List
5.1x
Blended ROAS
0 → 45K
Social Following
The Problem
A new sustainable fashion brand needed to go from zero to revenue quickly. They had a strong product and brand story but no digital presence, no email list, and no paid media history.
Key challenges the client faced
- Zero digital presence, email list, or paid media history
- A tight 90-day window to reach meaningful revenue
- Launching into a crowded sustainable fashion market
Our Approach
We developed their brand identity and digital presence from scratch: social media strategy, influencer seeding, a Meta + TikTok paid launch campaign, and a pre-launch email list-building funnel. Post-launch, we layered in Google Shopping and retargeting to capture demand.
How Obix Digital solved it
- 1Built the brand identity and social presence from scratch
- 2Ran a pre-launch email list funnel paired with influencer seeding
- 3Launched Meta + TikTok campaigns, then layered Google Shopping and retargeting
Timeline
3 months (pre-launch + launch)
Services Used
Brand IdentitySocial MediaPaid Social (Meta/TikTok)Google Ads / ShoppingEmail/SMSLanding Pages