Scaling a FinTech SaaS from $0 to $2M ARR
How we built a full growth engine for a FinTech SaaS, scaling from zero to $2M ARR in 8 months.
$0 → $2M
ARR Growth
350+/month
Organic Signups
18% of new MRR
Referral Contribution
< 4 months
CAC Payback
The Problem
An early-stage FinTech SaaS had product-market fit but zero marketing infrastructure. No content, no paid channels, no lifecycle automation. They needed to scale acquisition from founder-led sales to a repeatable engine.
Key challenges the client faced
- No marketing infrastructure — no content, paid channels, or automation
- Founder-led sales that couldn't scale
- Needed a repeatable acquisition engine fast
Our Approach
We built the complete growth stack: SEO-driven blog content targeting high-intent keywords, Google Ads for bottom-funnel capture, LinkedIn Ads for awareness among CFOs, and a 12-email nurture sequence. We also launched a referral program to create a viral loop.
How Obix Digital solved it
- 1Built an SEO blog engine targeting high-intent keywords
- 2Combined bottom-funnel Google Ads with LinkedIn awareness campaigns for CFOs
- 3Launched a 12-email nurture sequence and a referral program viral loop
Timeline
8 months
Services Used