Headless CMS Build for a Content-Heavy Media Site
How a headless Sanity + Next.js rebuild gave a media site bulletproof uptime, 95+ scores, and 72% more traffic.
All green, 95+ score
Core Web Vitals
-60% per article
Publishing Time
+72% in 6 months
Organic Traffic
-40%
Infrastructure Cost
The Problem
A digital media company publishing 40+ articles a week had outgrown their monolithic WordPress setup. Editors fought a slow admin, pages took seconds to load under traffic spikes, and hosting costs kept climbing as they bolted on caching layers.
Key challenges the client faced
- Slow, crash-prone admin with 12 editors working simultaneously
- Traffic spikes taking the site down during viral moments
- Hosting and plugin costs growing every quarter
Our Approach
We moved them to a headless architecture: Sanity CMS for a fast, collaborative editing experience and a Next.js frontend with static generation and ISR. Content models were redesigned around their editorial workflow, and the site now serves cached pages from a global CDN that shrugs off traffic spikes.
How Obix Digital solved it
- 1Sanity headless CMS with custom editorial workflows and live preview
- 2Next.js frontend with incremental static regeneration on a global CDN
- 3Automated image optimization and structured data on every article
Timeline
12 weeks
Services Used