5.8x ROAS for a Home & Wellness DTC Brand
How we tripled ROAS and unlocked $320K in additional monthly revenue through creative testing and CRO.
1.8x → 5.8x
ROAS
1.9% → 6.2%
Landing Page CVR
+$320K
Monthly Revenue
+220%
Ad Spend Efficiency
The Problem
A home & wellness brand was spending $80K/month on Meta and Google Ads with only 1.8x ROAS. Creative fatigue was high, audiences were broad, and the landing pages had under 2% conversion rates.
Key challenges the client faced
- $80K/month ad spend returning only 1.8x ROAS
- Severe creative fatigue and overly broad audiences
- Landing pages converting under 2%
Our Approach
We rebuilt their ad account with structured creative testing (UGC, static, video), launched lookalike audiences from high-LTV customers, and designed dedicated landing pages per product category with clear value props and social proof. We also implemented a post-purchase upsell flow.
How Obix Digital solved it
- 1Rebuilt the ad account with structured UGC, static, and video creative testing
- 2Launched lookalike audiences built from high-LTV customers
- 3Designed category-specific landing pages and a post-purchase upsell flow
Timeline
5 months
Services Used