Scaling DTC Revenue by 3.2x for a Skincare Brand
How we scaled revenue 3.2x while reducing CAC by 38% through creative testing and lifecycle automation.
3.2x in 6 months
Revenue Growth
2.1x → 4.8x
ROAS (Meta)
12% → 31%
Email Revenue Share
-38%
CAC Reduction
The Problem
A direct-to-consumer skincare brand was struggling with rising customer acquisition costs and plateauing revenue. Their ROAS on Meta Ads had dropped below 2x, and their email channel was underperforming with a 12% open rate.
Key challenges the client faced
- Meta ROAS had dropped below 2x with rising acquisition costs
- Email channel underperforming at just 12% open rate
- Revenue plateaued despite increasing ad spend
Our Approach
We rebuilt their paid social strategy around creative testing and audience segmentation. Simultaneously, we overhauled their Klaviyo flows — welcome, post-purchase, win-back, and browse abandonment — with personalized content. We also launched a landing-page A/B testing program to improve on-site conversion.
How Obix Digital solved it
- 1Rebuilt paid social around structured creative testing and audience segmentation
- 2Overhauled Klaviyo flows — welcome, post-purchase, win-back — with personalized content
- 3Launched a landing-page A/B testing program to lift on-site conversion
Timeline
6 months
Services Used