Reducing Churn by 42% for a Project Management SaaS

A growing project management SaaS was losing 8% of customers monthly. Their onboarding was weak, lifecycle emails were generic, and users weren't experiencing the product's core value fast enough.

Key challenges the client faced

• Losing 8% of customers every single month
• Weak onboarding that failed to show the product's core value fast
• Generic lifecycle emails with no behavioral triggers

We redesigned the entire onboarding experience: a guided in-app flow paired with a behavior-triggered email sequence. We built segmented re-engagement campaigns and launched NPS-driven feedback loops. A/B testing on the pricing page also improved upgrade rates.

How Obix Digital solved it

• 1Redesigned onboarding with a guided in-app flow plus behavior-triggered emails
• 2Built segmented re-engagement campaigns and NPS-driven feedback loops
• 3A/B tested the pricing page to lift upgrade rates