Webflow Migration for a Fast-Scaling Startup
How moving to Webflow let a startup's marketing team ship 6x more landing pages with zero developer time.
5 weeks
Time to Launch
-70%
Page Edit Time
1 → 6 per month
Landing Pages Shipped
-90%
Dev Dependency
The Problem
A Series-A startup's marketing site lived in a custom React repo, every headline change needed a developer, a pull request, and a deploy. Marketing shipped one landing page a month when they needed five, and engineers resented the interruptions.
Key challenges the client faced
- Every copy change required engineering time and a deploy
- Marketing shipping 1 landing page a month instead of 5
- No design system, every new page looked slightly different
Our Approach
We migrated the marketing site to Webflow with a full design system: reusable sections, brand-locked styles, and CMS collections for blog, careers, and customer stories. Marketing now builds on-brand pages themselves, while the product app stays untouched in React.
How Obix Digital solved it
- 1Webflow build with a locked design system, on-brand by default
- 2CMS collections for blog, careers, and case studies the team manages solo
- 3Analytics, A/B testing, and form integrations wired into their stack
Timeline
5 weeks
Services Used